Samsung Electronics has launched the revolutionary Micro RGB TV, a 115-inch ultra-premium television that redefines home entertSamsung Electronics has unveiled the Micro RGB TV, a 115-inch ultra-premium television that pushes the boundaries of display technology. Launched on August 13, 2025, this cutting-edge display promises to transform home entertainment for global audiences with its vibrant visuals, intelligent features, and sleek design, setting a new standard in the premium TV market.
Unmatched Visual Brilliance
The Micro RGB TV leverages Samsung’s proprietary micro-scale RGB LED technology, utilizing red, green, and blue LEDs—each smaller than 100 micrometers—in a precise matrix behind the LCD panel. This delivers unparalleled color accuracy, achieving 100% coverage of the BT.2020 color gamut, as certified by Germany’s VDE under the “Micro RGB Precision Color” label. For viewers worldwide, this translates to breathtaking visuals, from the vivid hues of cinematic blockbusters to the dynamic action of live sports, making every moment feel immersive and lifelike.
Samsung Unveils Worlds First Micro RGB TV (Photo Credit – Samsung)
Taeyong Son, Executive Vice President and Head of R&D for Samsung’s Visual Display division, said, “The Micro RGB TV raises the bar for color accuracy and contrast, offering a transformative viewing experience for home entertainment enthusiasts globally.”
AI-Powered Immersion
The Samsung Micro RGB AI Engine powers the TV’s exceptional performance, analyzing each frame in real time to optimize color and sound. The Color Booster Pro feature enhances muted visuals, ensuring everything from nature documentaries to gaming sessions looks spectacular. Unlike traditional Mini-LED TVs, the Micro RGB’s advanced backlight offers superior contrast and deeper blacks, rivaling OLED displays while maintaining LCD’s brightness advantages. The Glare Free technology ensures clarity in any lighting condition, from sunlit lofts to cozy home theaters worldwide.
Smart and Secure for the Future
The Micro RGB TV integrates Samsung’s Vision AI and Bixby voice assistant, enabling seamless interaction with global streaming platforms, live events, or smart home devices. Whether searching for the latest international series or controlling connected devices, users can do so without interrupting their viewing. Samsung Knox provides robust security for user data, and seven years of Tizen OS upgrades ensure the TV remains future-proof, appealing to tech-savvy consumers investing in long-term solutions.
A Design That Elevates Any Space
With its sleek, minimal metal frame, the Micro RGB TV blends cutting-edge technology with elegant aesthetics, making it a centerpiece for modern homes worldwide. Its slim profile and Glare Free surface cater to diverse living environments, from urban apartments to sprawling estates, ensuring stunning visuals in any setting.
Samsung Unveiling Click (Photo Credit – Samsung)
Availability and Market Impact
Available now in South Korea and the U.S. for approximately US $29,999, the Micro RGB TV is positioned as a luxury product, with a global rollout and additional screen sizes planned. While its price may limit accessibility, it offers a more affordable entry into micro-LED technology compared to Samsung’s $150,000 true MicroLED TVs. The launch intensifies competition with rivals like Hisense, whose 116-inch RGB Mini-LED TV also targets the premium market, potentially driving innovation and price reductions in the future.
Why It Matters Globally
The Micro RGB TV arrives at a time when global demand for large-screen, high-performance TVs is surging, driven by trends in home entertainment and gaming. Its AI-driven features and long-term support cater to consumers seeking smart, durable devices. However, the “Micro RGB” branding may confuse some, as it’s not a true MicroLED TV but an advanced LCD with micro-LED backlighting. This distinction, highlighted by industry experts, underscores Samsung’s challenge to balance marketing with technical clarity in a competitive market.
Quick Snapshot
| Feature | Details |
|---|---|
| Screen Size | 115 inches |
| Backlight Technology | Micro-scale RGB LEDs (<100 µm) |
| Color Coverage | 100% BT.2020 (VDE certified) |
| AI Features | Micro RGB AI Engine, Color Booster Pro |
| Glare Control | Glare Free technology |
| Smart Features | Vision AI, Bixby, contextual search |
| Security & Updates | Samsung Knox, 7-year Tizen OS upgrades |
| Availability | South Korea, U.S.; global expansion planned |
| Price (U.S.) | ~US $29,999 |
As Samsung sets a new benchmark in premium TVs, the Micro RGB TV is poised to captivate global audiences seeking the ultimate home entertainment experience, while sparking competition in the high-end display market.
