Apple has officially announced its next major event, titled “Awe Dropping,” scheduled for Tuesday, September 9, 2025, at 10 a.m. PT. The event will be held at the Steve Jobs Theater in Apple Park and streamed live on Apple’s official website, YouTube, and the Apple TV app. While Apple has not explicitly detailed the products to be unveiled, the company’s annual September keynote traditionally serves as the launchpad for its latest iPhone lineup, and this year’s event is expected to introduce the iPhone 17 series. Here’s a breakdown of what we know directly from Apple’s official channels.
Event Details – Awe Dropping at Apple Park
Apple’s announcement confirms the event will take place on September 9, 2025, at 10 a.m. PT (1 p.m. ET, 10:30 p.m. IST). The “Awe Dropping” tagline, accompanied by an interactive logo featuring swirling colors like blue, orange, and red, suggests a focus on visually striking innovations. The logo, accessible on Apple’s website, responds to user interactions with a heat map-like effect, hinting at possible new design or technology features. The event will be pre-recorded but will include in-person attendance for select media at Apple Park, with live streaming available globally via apple.com, the Apple TV app, and YouTube.
Awe Dropping (Photo Credit – Apple)
What Apple Has Confirmed
Apple’s official statement is characteristically minimal, focusing on the event’s date, time, and streaming details without explicitly naming products. However, based on Apple’s established pattern of September events, the iPhone 17 series is expected to take center stage. The company’s website highlights the event as a major product unveiling, consistent with its history of debuting new iPhones, Apple Watches, and related accessories during this timeframe. Last year’s September 2024 event introduced the iPhone 16 and iPhone 16 Pro, Apple Watch Series 10, AirPods 4, and new colors for the Apple Watch Ultra 2 and AirPods Max, setting a precedent for a multi-product reveal.
iOS 26 and Software Updates
Apple has already showcased iOS 26 at WWDC 2025, and the update is expected to launch alongside the new iPhones. iOS 26 will bring a refreshed interface with “Liquid Glass” design elements, featuring transparency effects and updated apps like Phone and Photos. It will also include enhanced Apple Intelligence features, such as AI-driven improvements to Siri and new privacy tools like sensitive content warnings for child accounts. Apple typically releases new iOS versions to the public a week after its September event, so iOS 26 is likely to arrive around September 15 or 16, 2025, powering the new iPhone lineup.
How to Watch and What’s Next
Fans can watch the “Awe Dropping” event live on Apple’s website, YouTube, or the Apple TV app, with Apple Vision Pro users able to stream it on their headsets. The event will begin at 10 a.m. PT, with global start times including 1 p.m. ET, 6 p.m. BST, and 10:30 p.m. IST. Apple’s website encourages users to set reminders for the livestream, ensuring broad accessibility.
Following the keynote, preorders for new products typically open the Friday after the event (September 12, 2025, at 8 a.m. ET), with in-store availability starting the following Friday (September 19, 2025). This aligns with Apple’s release pattern for the iPhone 16 series in 2024, which saw preorders on September 13 and availability on September 20.
Apple’s Focus: Setting the Stage for 2025
While Apple’s announcement avoids specific product details, the “Awe Dropping” branding and vibrant logo suggest a focus on bold design or technological advancements. The company’s September events are its most significant of the year, often defining trends in the smartphone and wearable markets. With the iPhone remaining Apple’s flagship product, the iPhone 17 series is expected to drive the narrative, potentially accompanied by updates to the Apple Watch and AirPods, as seen in previous years.
As the September 9 event approaches, Apple fans can expect a polished showcase of innovation, with the company likely to emphasize seamless integration across its ecosystem, from iPhones to wearables to software. Stay tuned to Apple’s official channels for live updates and hands-on details as the event unfolds. For the latest information, visit apple.com or follow the livestream on September 9.
